What is it that that renders the usually fully sighted completely oblivious to the thing in front of them once they cross the threshold of a shop?
There could be a two metre-tall display of the very item they came in for and they’ll walk right by.
And it’s not just individual items. Whole aisles disappear. A dozen or more passes before they parse what’s down there.
(Of course they didn’t look at the signs. Don’t be silly.)
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Sometimes they can see what’s in front of them, but their cognition is messed up by some kind of brain fog and they become convinced that fire lighters are merchandised alongside the phone chargers and will lock on to that one area and keep scanning the same two shelves, refusing to accept that they might need to look elsewhere.
It can be a group effort too. Sometimes you’ll witness couples separating and heading off in different directions to cover more ground more quickly. But they end up back where they started because their item was in the right place and actually, it was your it was your fault all along, because you were stood in front of it.